GOLDEN Forced to Replace Quinacridone Gold

September 02, 2004

First the bad news: We have been forced to discontinue our most venerable color, a color we introduced to the marketplace, and one that soon became our signature color - Quinacridone Gold. The pigment manufacturer will no longer support the required pigment, and despite an exhaustive search, there is simply no other source to be found.

Now the good news: Through a vigilant effort, the GOLDEN Lab, led by fearless director Jim Hayes, has created a well-matched solution to the original Quinacridone Gold. By blending a Quinacridone Gold Red Shade with Nickel Azo, the new blend called Quinacridone/Nickel Azo Gold achieves the wonderful characteristics of the original Quinacridone Gold, including a warm yellow-gold quality in the undertone as well as a light tint. Golden Artist Colors, Inc. is excited about the new formula and we hope you too will delight in its rich qualities. Watch for Quinacridone/Nickel Azo Gold in stores later this fall. Samples of the new color are available upon request through Customer Service.

For questions or assistance on specific projects, please contact Tech Support at techsupport@goldenpaints.com or 800-959-6543 / 607-847-6154 Mon. - Fri. 8:30 a.m. - 5:00 p.m. EST.