williamsburg blog

– Columbus, NY, April 12, 2012

Williamsburg Handmade Oil Colors introduces 18 new colors! Born in the Williamsburg neighborhood of Brooklyn, out of an artist's obsession with getting the most beautiful color from every; each pigment is ground to enhance the character and luminosity of Williamsburg Handmade oil paint.

In keeping with this philosophy, Williamsburg is proud to re-introduce two colors, add three new colors to round out the already extensive color offering, and launch 13 French Earth Colors from the oldest mine and pigment supplier in France. Adding the new French Earth Colors to the company's famous Italian Earths reinforces the company's commitment to truly unique color offerings for artists. In addition, the new Cadmium and Cobalt colors expand those important single pigment categories, giving artists one of the most extensive color groupings available anywhere. Colors included in the launch are:

• Returning Favorites: Indanthrone Blue, Green Gold
• New Single Pigment Colors: Cadmium Purple, Cobalt Green, Mars Orange Deep
• French Earth Colors: Because of their importance, will also be available in a set

French Terre Verte	French Yellow Ochre Deep
French Raw Sienna	French Ochre Havane
French Rouge Indien	French Brown Ochre
French Burnt Ochre	French Burnt Umber
French Light Sienna	French Ardoise Grey
French Raw Umber	French Cassel Earth
French Noir Indien

The thirteen new French Earth Colors will expand and provide more depth within the company's offerings of natural earths coming from regions with historical importance, especially in terms of European art history. They will appeal to painters seeking a broader palette of historical materials; those who want to feel more connected to specific regions and traditions.

At the same time, Williamsburg believes the French Earth Colors are attractive to many modern painters who appreciate that natural earths provide a type of texture and physical presence, as well as a subtlety of color caused by the unique mix of impurities each mining region possesses; something that synthetic iron oxides simply cannot provide.

For more information about the 18 new colors from Williamsburg, go to our most recent issue of Just Paint, http://www.justpaint.org/jp26/jp26article4.php. To learn about related products from Williamsburg, go to the Web site at www.williamsburgoils.com.

About Golden Artist Colors, Inc.
Located in its 100,000-square-foot facility in rural Columbus, N.Y., GOLDEN's 147 employees are committed to producing materials that encourage exploration of form and concept, while assuring archival integrity. GOLDEN takes pride in the fact that its Custom Lab is the only facility of its kind, dedicated to designing products to the specifications of individual artists. Developing paints to meet exacting criteria is the specialty of GOLDEN's custom operations. As a natural progression from its initiatives in the fine arts market, GOLDEN established Paintworks, the commercial paint and coatings division of the company, providing commercial and OEM clients with paint making technology, toll manufacturing and integrated solutions. In May 2010, Golden Artist Colors purchased Williamsburg Handmade Oil Colors, a painter's paint that continues to be made by dedicated paint makers in small batches. Williamsburg Oils offers one of the most extensive and unique lines of handmade oil paints in the world, including our famous Native Italian Earth Colors and custom blends. The company is not only committed to its customers and local community, but to its employee owners as well. In April 2010, GOLDEN employees became the majority owners of the company and in 2008, the company became a 100% Tobacco Free Campus for staff and visitors. For more information about Golden Artist Colors, Inc. and its comprehensive product offering, call 1-800-959-6543 or visit the company's Web site at www.goldenpaints.com. For more information about Williamsburg, go to www.williamsburgoils.com.