williamsburg blog

– Columbus, NY, November 29, 2011

We know how precious your Cobalt Blue is.and how could you even start a painting without having some Ultramarine Blue on your palette? But isn.t it about time to step out of the longtime standards and experience some colors that might just make painting feel new again? It is with you in mind, that GOLDEN introduces a new 22 ml limited edition set of "Uncommon Blues," featuring three blues from the Heavy Body line, each with unique qualities.

Available for just this winter season only, at an MSRP of $9.99, a price that will ease you into new color territory, this set of three fantastic blues is sure to pique your curiosity, especially if you're looking for the fundamentals of blue, with a slight twist. Colors included in the set are:

• Anthraquinone Blue - A very dark, reddish, semi-opaque blue with strong tinting strength, also known as Indanthrone Blue. Many find it a more versatile alternative to Ultramarine Blue and not as overpowering as a Phthalo Blue. The color of the night sky or dark shadows.
• Smalt Hue - A transparent, historical color originally made from ground cobalt glass, it was often used in European paintings during the 16th and 17th centuries as a substitute for Ultramarine blue. The genuine pigment was prone to losing its color over time, but this modern formulation offers a deep blue that is familiar and classic.
• Cerulean Blue Deep - Ceruleans are from the Cobalt family. Extremely lightfast, they were traditionally prized for their usefulness in painting skies and quickly became a permanent part of many landscape palettes. The Cerulean Blue Deep is deeper and greener than the brighter, more traditional shade.

These professional artist acrylics are being offered for a limited time and will be available at your favorite art supply retailer starting mid-December. With a trial size of three different products, you will have the opportunity to explore each one, discovering ways in which they can be incorporated into your palette, broadening your artwork. The set includes informational literature and will be supported by a series of pages on the GOLDEN Web site, highlighting not only the blues included in this special set, but all the blues in the GOLDEN line.

For more information about the Uncommon Blues in this set, go to www.goldenpaints.com/trycolor starting mid-December. For information about related products in the GOLDEN Acrylic lineup, go to the Web site at www.goldenpaints.com. You can expect to see the new set at your local art supply retailer mid-December through the end of January.

About Golden Artist Colors, Inc.
Located in its 100,000-square-foot facility in rural Columbus, N.Y., GOLDEN's 147 employees are committed to producing materials that encourage exploration of form and concept, while assuring archival integrity. GOLDEN takes pride in the fact that its Custom Lab is the only facility of its kind, dedicated to designing products to the specifications of individual artists. Developing paints to meet exacting criteria is the specialty of GOLDEN's custom operations. As a natural progression from its initiatives in the fine arts market, GOLDEN established Paintworks, the commercial paint and coatings division of the company, providing commercial and OEM clients with paint making technology, toll manufacturing and integrated solutions. In May 2010, Golden Artist Colors purchased Williamsburg Handmade Oil Colors, a painter's paint that continues to be made by dedicated paint makers in small batches. Williamsburg Oils offers one of the most extensive and unique lines of handmade oil paints in the world, including our famous Native Italian Earth Colors and custom blends. The company is not only committed to its customers and local community, but to its employee owners as well. In April 2010, GOLDEN employees became the majority owners of the company and in 2008, the company became a 100% Tobacco Free Campus for staff and visitors. For more information about Golden Artist Colors, Inc. and its comprehensive product offering, call 1-800-959-6543 or visit the company's Web site at www.goldenpaints.com. For more information about Williamsburg, go to www.williamsburgoils.com.