Digital Products Bring Creative Freedom to Mixed Media Artists

Press Releases

New Products from Golden Artist Colors, Inc.
Bring Creative Freedom to Mixed Media Artists

GOLDEN Launches Five New Digital Products in Art Materials Market

– Columbus, NY, March 24, 2008

With the addition of five new products from Golden Artist Colors, Inc., Digital Mixed Media artists no longer have to work within the confines of commercially prepared substrates to create their artwork. Now artists will be able to turn just about any relatively flat surface into a printable surface, achieving clear, crisp images on acrylic skins, metal foils, specialty papers and more. The five new products that, along with existing products, work together as a system include Digital Ground White (Matte), Digital Ground Clear (Gloss), Digital Ground Clear for Non-Porous Surfaces, Gel Topcoat w/UVLS (Gloss), and Gel Topcoat w/UVLS (Semi-Gloss).

“We’ve been engaged in conversations with artists about digital artwork for quite some time now,” said Product Manager, Dana Rice. “Through those daily conversations, we’ve learned about the increasing trend toward the creation of digital artwork – either the entire piece of artwork is digital or digital elements act as a component of the artwork. That’s what makes this launch so exciting. We listened to their needs and as a result, have produced products that will allow them to create artwork in an entirely new way.”

Recognizing the tremendous growth of Digital Media in the fine art world and professional artists’ desire to bring something cutting-edge and unique to their artwork, GOLDEN is confident that the addition of these new products will bring excitement to artists working in all types of media. Introducing these Digital Grounds and Topcoats will inspire experimentation, innovative applications and unique possibilities for artists already familiar with what Digital Media can do for their work and spark interest from artists just starting to explore these types of applications.

Digital Ground White (Matte) is an opaque, white ground that works well on a variety of surfaces, offering a bright white gesso-like ground.

Digital Ground Clear (Gloss) is a clear ground for use on most absorbent surfaces, allowing the substrate to show through the ground.

Digital Ground for Non-Porous Surfaces is a clear ground that offers improved adhesion on non-porous materials, such as aluminum or acrylic panels.

Gel Topcoat w/UVLS, available in both Gloss and Semi-Gloss sheens, is a non-removable post-coat offering ultra violet light filters and stabilizers for protection against fading.

The Digital Mixed Media products will be available in four sizes: 8 oz., 16 oz.,
32 oz., and 128 oz. Artists can visit the Mix More Media™ section of our site for additional information about these new products. It contains printing tips, application sheets and additional resources for reference. Artists can expect to find these new products in local retail stores starting March 2008.

About Golden Artist Colors, Inc.

Located in its 100,000-square-foot facility in rural Columbus, N.Y., GOLDEN’s 147 employees are committed to producing materials that encourage exploration of form and concept, while assuring archival integrity. GOLDEN takes pride in the fact that its Custom Lab is the only facility of its kind, dedicated to designing products to the specifications of individual artists. Developing paints to meet exacting criteria is the specialty of GOLDEN’s custom operations. As a natural progression from our initiatives in the fine arts market, GOLDEN established Paintworks, the commercial paint and coatings division of Golden Artist Colors, Inc. It provides commercial and OEM clients with paint making technology, toll manufacturing and integrated solutions. GOLDEN Paintworks can design a full solution to a coatings project based on its expertise designing, manufacturing, marketing and selling high performance paints and coatings. The company also assists customers with complex production, packaging and regulatory issues. For more information about Golden Artist Colors, Inc. and its comprehensive product offering, call 1-800-959-6543 or visit the company’s Web site at ww.goldenpaints.com.