GOLDEN Answers Artists’ Requests for a Traditional Palette with Six New Historical Fluid Acrylic Colors

Columbus, NY, April 20, 2006

GOLDEN Answers Artists’ Requests for Traditional Palette
GOLDEN Introduces Six New Historical Fluid Acrylic Colors

As a direct result of requests from the art community, GOLDEN has added six new colors to its existing Fluid Acrylic product line to include a selection of historical colors previously offered only in the Heavy Body formula.  Recognizing the need for these significant colors for artists working in the highly versatile Fluid line, GOLDEN has also created greater opportunity for watercolor artists.

Introducing these Historical Colors complements the color spectrum previously existing in Fluids, as well as increases options for artists already familiar with these colors in the Heavy Body Acrylic formula.  Because Fluids flow smoothly and evenly from the brush and can be poured, puddled, drizzled or dripped onto the canvas, artists can push the limits of their creativity and expand the boundaries of acrylic painting.

“We’re very excited about the opportunity to launch these colors in the Fluid formula,” said Product Manager, Dana Rice.  “We’ve been having conversations with artists about these products for awhile, so we’re pleased to be able to answer their requests and let them know that the colors are now available.”
Re-creating pigments originally derived from elements such as berries, bones and roots, GOLDEN technology uses contemporary pigments to create hues of these traditional colors; combining the integrity of the past with today’s requirements for quality, lightfastness and safety.

The Fluid Acrylic line extension will feature the following six colors and will be available in all six Fluid Acrylic sizes: 1 oz., 4 oz., 8 oz., 16 oz., 32 oz., and 128 oz. 

A tremendous amount of research was conducted in order to ensure GOLDEN Historical Fluid Colors shared the working properties of their predecessors.  The professional expertise of art historians, museum curators and its own technicians was utilized during this process.  Considerations for masstone, undertone and tint were included in the matching process in an attempt to match the overall color qualities as much as possible.  As a result, contemporary artists can now explore the profoundly distinct qualities of historically significant colors while enjoying the advantages brought about by modern chemistry: lightfastness, safe use and permanence.

About Golden Artist Colors, Inc.
Founded in 1980 by the Golden family, Golden Artist Colors, Inc. began producing acrylic paint as a result of conversations with artists who needed new materials to help them explore more innovative ways of working with acrylic. The products that Sam Golden developed as the result of collaborations with these
painters became his inspiration and central motif that he carried forward in the creation of GOLDEN.  GOLDEN takes pride in the fact that its Custom Lab is the only facility of its kind, dedicated to designing products to the specifications of individual artists. Developing paints to meet exacting criteria is the specialty of GOLDEN’s custom operations.

For more information about Golden Artist Colors, Inc., which is an ESOP company, and its comprehensive product offering, call 1-800-959-6543 or visit the company’s Web site at www.goldenpaints.com.  Mark Golden, CEO of Golden Artist Colors, can be reached through his blog, Mark Golden on Paint at www.goldenpaints.com/blog.  The purpose of his blog is to engage the citizens of the arts community — whether they are artists, manufacturers, retailers, collectors or other interested parties — on a wide variety of arts-related topics such as the evolution and use of the acrylic paint medium, industry issues, artist resources, studio safety, and other personal reflections.